Our Best Camex Ever!
The OnHand team returned from Camex (Campus Market Expo) last week where we just launched our new product line and our Charging Station Merchandisers! The Charging Station is a totally new offering to the retail space and a true innovation for the collegiate bookstore market. We designed the charging station to not just help stores attract more customers, but to help keep their customers engaged in the store longer and boost tech sales. The Charging Station allows customer to actually use and demo the products (charging cables and Bluetooth speakers) that are actually sold right there on the merchandiser. On top of the physical display OnHand has also instituted a true merchandising program to help retailers stay in front of the rapidly changing market of tech products. We are constantly conducting market research with students where we're going to campuses to engage students in product surveys and focus groups. We're talking with students about tech accessories, mobile usage, buying preferences, and ultimately we're keeping a pulse on tech trends. This helps us produce and offer the hottest tech accessories which can be sold on the charging station.
After Camex it is clear our vision is resonating with store managers. We heard from a number of people that we were the "best in show" which was supported by a strong adoption of the charging station. It's evident the roll out of the charging station is going to be a big one for the 2014 Back to School season! Below is a picture of our Charging Station. If you would like more info about the Charging Station Merchandiser or our merchandising program, please give us a call at 877.234.4493 or email us at Andrew@getonhand.com